Our Story
In 2021, our founder Yuel — a former architect — couldn't find jewelry that felt both beautiful and honest. Fine jewelry meant heirloom price tags. Fashion jewelry meant green skin in a week. So she set up a small workbench in a Queen West loft and started designing the missing in-between.
Five years later, ONYUREL is a team of six designers and goldsmiths making demi-fine pieces from $16 to $70. The philosophy hasn't changed: jewelry should feel like you, not your accessory.
Every prototype is hand-cast in our Toronto studio. Production happens in small batches with a partner workshop in Vancouver — a family-run goldsmith we've worked with since the beginning.
We've turned down growth that would have meant outsourcing overseas. Slower, smaller, closer to home is what makes the work look the way it does.
Every gram of gold and silver in an ONYUREL piece is recycled — reclaimed from existing jewelry, electronics, or industrial scrap. New mining is never part of our supply chain.
We work exclusively with Kimberley Process–certified suppliers and lab-grown alternatives. Each stone comes with a provenance card so you know exactly where it came from.
Our designs are made to be re-platable, re-sizable, and repairable for life. Send a piece back any time within 12 months for complimentary re-plating.
Yuel sketches the original Aurora stud in a Queen West loft.
Twelve pieces. Fifty orders the first week. A waiting list by month two.
"The Toronto jewelry house quietly redefining demi-fine."
Our most considered collection yet, in 18k vermeil and recycled sterling.
We're not designing the loudest piece in the room.
We're designing the one you reach for every morning.